“Spectrum’s Super Bowl 2024 Ad Highlights Home Internet Superiority and Reliability”
In the 30-second advertisement aptly named “Holes,” a Spectrum‘s Super Bowl 2024 mother returns home to find her family has created a gaping hole in the living room wall to enhance their internet signal. Dad humorously explains, “Turns out the walls were getting in the way.”
Spectrum’s Super Bowl 2024
While the concept of knocking holes in walls for better internet service is comical, the ad effectively highlights the challenges faced by users of cell phone home internet. Unlike the Super Bowl competition, Spectrum Internet stands out with 24/7 reliability, security, and significantly faster speeds, saving customers hundreds of dollars annually compared to the competition.
The commercial, crafted by the agency Something Different, premiered in over two dozen Spectrum markets, including New York, Dallas, Los Angeles, and Kansas City, during the Super Bowl LVIII matchup between the Kansas City Chiefs and San Francisco 49ers.
Spectrum Home Internet Lives Up to Expectations
Spectrum Internet provides speeds up to 1 Gbps across its operational areas, even penetrating walls. The service exceeded advertised download and upload speeds for all tiers, as per the FCC’s 2023 Measuring Broadband America Fixed Broadband Report. In contrast, data reveals that cell phone internet providers, also known as “fixed wireless access,” struggled to consistently maintain speeds above 25 Mbps – the FCC’s minimum broadband definition – during peak hours from 7 p.m. to 11 p.m. More details about Spectrum Internet can be found at www.spectrum.com/internet.
Spectrum Super Bowl Ad Markets
The Spectrum Super Bowl ad was featured in the following markets:
Austin, TX
Dayton, OH
New York, NY
Bakersfield, CA
Greensboro, NC
Raleigh, NC
Binghamton, NY
Harlingen, TX
Reno, NV
Charlotte, NC
Kansas City, MO-KS
Rochester, NY
Cincinnati, OH
Los Angeles, CA
San Antonio, TX
Cleveland, OH
Louisville, KY
St. Louis, MO
Columbia, SC
Milwaukee, WI
Tampa, FL
Columbus, OH
Orlando, FL
Wilmington, NC
Dallas-Ft. Worth, TX
Portland-Auburn, ME
This information is based on Spectrum’s analysis of Ookla ® Speedtest Intelligence ® data during Q4 2023 in Spectrum’s footprint. Reliable speeds are determined by Consistency Score™ comparisons, and faster speeds are based on median speeds delivered during peak hours defined as 7-11 p.m. Monday-Friday. Ookla trademarks are used under license and reprinted with permission.
About Spectrum
Spectrum, a suite of advanced communications services, is offered by Charter Communications (NASDAQ: CHTR), Inc., a leading broadband connectivity company and cable operator serving over 32 million customers in 41 states. Through an advanced communications network, the company delivers state-of-the-art residential and business services, including Spectrum Internet ®, TV, Mobile, and Voice.
For small and medium-sized companies, Spectrum Business ® offers the same suite of broadband products and services with special features and applications to enhance productivity. Larger businesses and government entities benefit from highly customized, fiber-based solutions provided by Spectrum Enterprise ®. Spectrum Reach ® delivers tailored advertising and production for the modern media landscape. The company also distributes award-winning news coverage and sports programming through Spectrum Networks. More information about Charter can be found at corporate.charter.com.
