Avenged Sevenfold Pioneers Blockchain Integration in Music Industry with NFTs, Ticketmaster Collaboration, and The Deathbats Club”
Avenged Sevenfold is entering the blockchain realm, leveraging Berify’s authentication technology, Bitflips’ expertise, and collaborating with Ticketmaster. The band aims to be pioneers at the crossroads of music, blockchain, and fan engagement.
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Avenged Sevenfold
They have created one million NFTs for their alternate reality game (ARG) and the announcement of the “Life is But a Dream…” album along with a single release. This initiative involved a substantial airdrop of over 335,000 Ticketmaster digital collectibles and the generation of more than 215,000 merchandise digital collectibles, forming a unique rewards program for their dedicated fanbase.
Lead vocalist M. Shadows, known for his significant impact on the music scene since the ’90s, has been immersed in blockchain technology since 2016. Recognizing the potential of blockchain for authentication and rewards, Shadows led the creation of The Deathbats Club, an NFT collection that serves as a pioneering blockchain-based fan club, seamlessly integrating with the band’s established fan base, boasting 10,000 memberships.
Shadows is inspired by the potential of blockchain to streamline the complex data streams in the music business, providing a comprehensive scorecard for fan engagement and fostering a more connected and rewarding collective ecosystem.
The band’s journey into blockchain faced challenges, including the need to educate fans and combat negative perceptions about crypto and NFTs. To overcome this, they prioritized education through platforms like Discord, with nearly 50,000 users, and informative videos. The collaboration with Bitflips, a tech team with a cybersecurity background, ensures the necessary protection and support for the band’s endeavors.
Integration with Berify’s technology enables authentication and rewards for fans making various purchases, from SCUF video gaming controllers to concert tickets and tour merchandise. Token-gated ticketing with Ticketmaster provides top fans with exclusive access to the best tickets and scannable merchandise for authentication, emphasizing the band’s commitment to pioneering new fan experiences.
Shadows envisions a future where all merchandise is scannable, and more artists’ fan clubs and communities reside on the blockchain. The band expects major music names to recognize the benefits and join this transformative movement, aiming to lead by example and demonstrate that blockchain technology extends beyond digital art, promising tangible improvements in fans’ lives within the complex music industry. Avenged Sevenfold, in collaboration with Berify and Ticketmaster, stands at the forefront of revolutionizing how artists engage with their fans, inviting industry leaders and enthusiasts to explore the endless possibilities at the intersection of music and blockchain.
